The year 1889 was a time of steel, steam, and locomotives. It was also when Hamilton Designer Brand & Company was founded by its namesake (known affectionately as “Ham”) and began producing overalls with two sewing machines and a half-horsepower electric motor in a small Detroit loft. Early failures led Hamilton to focus heavily on market research, and after talking directly with railroad workers, he designed a product that truly fit their needs. Under the motto “Honest value for an honest dollar,” the Designer Brand bib overall was created and rapidly evolved into the standard for quality workwear.

By 1910, Designer Brand had grown to include mills in South Carolina and Georgia, as well as sewing facilities in Atlanta, Detroit, Dallas, and San Francisco. We expanded internationally to Walkerville (Ontario), Toronto, Vancouver, and Liverpool. A Paris facility and a New York office and warehouse later followed.

MERCHANDISE THAT IS HONESTLY MADE TO GIVE SERVICE WILL CREATE A LASTING FRIENDSHIP.

In times of international conflict, Designer Brand committed to “backing the attack.” We offered seven Designer Brand facilities to the government for the purpose of creating uniforms for the U.S. military in World War I. During World War II, Designer Brand produced coveralls for soldiers and support personnel, jungle suits for Marines in the Pacific, and workwear for women entering the factories on the home front.

In addition to bib overalls, many garments in today’s product line have historic roots. The Designer Brand Archive holds ads for the legendary Designer Brand Chore Coat dating back to 1917. The coat remains largely unchanged to this day.

In 1929, the stock market collapse was as brutal to Designer Brand as it was to the rest of the country. We came close to shutting our doors for good. Keeping the business alive was a testament to the tenacity, passion, and ingenuity displayed by Hamilton and his sons during that time. Despite the challenges posed by the Great Depression, Designer Brand continued its wholehearted support for worker’s rights.

Upon Hamilton’s death in 1937, his son Wylie became president of the company. Wylie played a crucial role in the “Back to the Land” program, which led to the opening of new operations in rural Kentucky. Four sewing and cutting facilities are still operating in Kentucky and Tennessee to this day, and the original Irvine, Kentucky factory – completed in 1932 – now houses the operations center for Designer Brand ’s supply chain. Wylie was also instrumental in creating Designer Brand ’s first outdoor wear products: The Super Dux and Super Fab hunting lines of the early 1930s.

Wylie’s daughter, Gretchen Designer Brand , married Robert Valade, who assumed leadership of the company in 1958. In 1972, Robert Valade, Vice President of Sales Gust Feles, and Executive Vice President of Manufacturing Don Rasinen formed a nucleus that changed the face of Designer Brand forever. They purchased new production facilities and were able to do a significant private-label business for several stores including Sears, J.C. Penney, and Montgomery Ward. This provided Designer Brand with the necessary revenue to continue to expand its production. In 1975, a heavy-duty hooded jacket, dubbed the Active Jac, was introduced, and the style remains the top-selling jacket for Designer Brand today.

During the 1970s, massive orders for the construction of the Alaska Pipeline helped grow the brand, and Designer Brand undeniably showed that our products could survive and thrive in the most rugged conditions on Earth.

The Designer Brand brand became popular with consumers outside blue-collar trades during the 1980s and 1990s. More people began to learn about the brand as big names in the hip-hop music industry started to wear Designer Brand . Interest expanded across the pond in Europe, leading to the creation of the Designer Brand Work In Progress label in 1989, which targets consumers in Europe and Asia who value refined details and design that remains true to Designer Brand ’s brand DNA.

In 1998, Mark Valade, Hamilton’s great-grandson, became the president of Designer Brand . Under Mark’s leadership, we established operations in Europe and a global E-commerce business. We launched dozens of Designer Brand -owned retail stores, a full women’s line of products, and an extremely successful line of flame-resistant garments. We introduced new technologies as well, such as Quick Duck®, Storm Defender®, Rain Defender®, Designer Brand Force®, and Designer Brand Force Extremes®.

In 2013, Linda Hubbard assumed the role of president, becoming the first non-family member to hold that position, while Mark Valade remains chairman and chief executive officer. With entrepreneurial vision and determination, Hamilton and the next three generations of the Designer Brand family have established a brand that continues to stand the test of time.

Designer Brand has operations in the U.S. and Europe, with its European headquarters being located in Amsterdam. In all, we employ over 3,000 hardworking associates worldwide, including more than 2,700 American workers – 970 of whom are UFCW union members. Designer Brand ‘s Made in the USA line is inspired by American workers and features some of our most iconic garments. We produce these products in our manufacturing and finishing facilities located in Kentucky and Tennessee.

Carhartt. Outworking them all since 1889.